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Franchise: the golden arches in Black America

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Average Rating
Publisher:
Liveright Publishing Corporation, a division of W. W. Norton & Company
Pub. Date:
[2020]
Edition:
First edition
Language:
English
Description
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither"--
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ISBN:
9781631498701
9781631493942
9781684577002
9781631493959
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Grouping Information

Grouped Work ID6b8843f7-bbbd-bf27-b3dd-fc00ae32afe4
Grouping Titlefranchise the golden arches in black america
Grouping Authormarcia chatelain
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-02-15 15:32:59PM
Last Indexed2024-03-27 21:53:56PM

Solr Fields

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auth_author2
Williams, Machelle
author
Chatelain, Marcia, 1979-
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Chatelain, Marcia
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Buena Vista Public Library
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display_description
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither"--
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isbn
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9781631498701
9781684577002
itype_buenavistapl
Adult book
Adult non-fiction
Book
Juvenile Biography
Non-fiction
last_indexed
2024-03-28T03:53:56.031Z
lexile_score
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literary_form
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literary_form_full
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local_callnumber_buenavistapl
338.7 Cha
owning_library_buenavistapl
Buena Vista Public Library
owning_location_buenavistapl
Buena Vista Public Library
primary_isbn
9781631498701
publishDate
2020
publisher
HighBridge
Liveright Publishing Corporation, a division of W. W. Norton & Company
recordtype
grouped_work
subject_facet
African American Nonfiction
African American studies
African Americans -- Civil rights
African Americans -- Economic conditions
Biography & Autobiography
Business
Business enterprises -- Purchasing
Business enterprises -- Purchasing -- United States
Electronic books
Fast food restaurants
Fast food restaurants -- United States
Food industry and trade
Franchises (Retail trade)
Franchises (Retail trade) -- United States
HOUSE & HOME / General
History
McDonald's Corporation
Nonfiction
Race discrimination
Race discrimination -- United States
United States
title_display
Franchise : the golden arches in Black America
title_full
Franchise : the golden arches in Black America / Marcia Chatelain
Franchise : the golden arches in black America [electronic resource] / Marcia Chatelain
Franchise [electronic resource] : The golden arches in black america. Marcia Chatelain
title_short
Franchise
title_sub
the golden arches in Black America
topic_facet
African American Nonfiction
African American studies
African Americans
Biography & Autobiography
Business
Business enterprises
Civil rights
Economic conditions
Fast food restaurants
Food industry and trade
Franchises (Retail trade)
HOUSE & HOME / General
History
Nonfiction
Purchasing
Race discrimination

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