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Bag the elephant!: how to win & keep big customers

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Publisher:
Bard Press,
Pub. Date:
[2005]
Language:
English
Description
Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants―the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea―how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers.
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ISBN:
9781885167620
9780761153825
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Grouped Work IDa8692117-190c-bfc2-12f6-af2fab80de7d
Grouping Titlebag the elephant how to win and keep big customers
Grouping Authorsteve kaplan
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-11-30 20:02:01PM
Last Indexed2020-12-01 01:37:13AM
Novelist Primary ISBNnone

Solr Details

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authorKaplan, Steve, 1960-
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author_displayKaplan, Steve
available_at_buenavistaplBuena Vista Public Library
detailed_location_buenavistaplBuena Vista Adult Non-Fiction
display_descriptionBag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants―the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea―how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers.
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9781885167620
item_details
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ils:.b2625069x.i86591393Buena Vista Adult Non-Fiction658.8 Kap1falsefalseOn ShelfNov 20, 2018bvabn
itype_buenavistaplAdult non-fiction
last_indexed2020-12-01T08:37:13.594Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_buenavistapl658.8 Kap
owning_library_buenavistaplBuena Vista Public Library
owning_location_buenavistaplBuena Vista Public Library
primary_isbn9781885167620
publishDate2005
2008
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
hoopla:MWT11688362eBookeBookEnglishWorkman Publishing Company, 2008.1 online resource
ils:.b2625069xBookBooksEnglishBard Press, [2005]207 pages : color illustrations ; 24 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b2625069x.i86591393On ShelfOn Shelffalsetruetruefalsefalsetrue112, 113, 114, 111
subject_facetConsumer satisfaction
Electronic books
Success in business
Target marketing
title_displayBag the elephant! : how to win & keep big customers
title_fullBag the elephant! : how to win & keep big customers / Steve Kaplan ; [foreword by John E. Pepper]
Bag the elephant! : how to win & keep big customers [electronic resource] Kaplan, Steve, 1960-
title_shortBag the elephant!
title_subhow to win & keep big customers
topic_facetConsumer satisfaction
Electronic books
Success in business
Target marketing