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Bag the elephant!: how to win & keep big customers

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Austin, Tex. : Bard Press, [2005].
Physical Desc:
207 pages : color illustrations ; 24 cm.
Buena Vista Adult Non-Fiction
658.8 Kap
Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants―the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea―how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers.
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Buena Vista Adult Non-Fiction
658.8 Kap
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Nov 20, 2018
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General Note
Includes index.
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APA Citation (style guide)

Kaplan, S. (2005). Bag the elephant!: how to win & keep big customers. Austin, Tex.: Bard Press.

Chicago / Turabian - Author Date Citation (style guide)

Kaplan, Steve, 1960-. 2005. Bag the Elephant!: How to Win & Keep Big Customers. Austin, Tex.: Bard Press.

Chicago / Turabian - Humanities Citation (style guide)

Kaplan, Steve, 1960-, Bag the Elephant!: How to Win & Keep Big Customers. Austin, Tex.: Bard Press, 2005.

MLA Citation (style guide)

Kaplan, Steve. Bag the Elephant!: How to Win & Keep Big Customers. Austin, Tex.: Bard Press, 2005. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Last Sierra Extract TimeJan 03, 2020 08:37:10 PM
Last File Modification TimeSep 07, 2020 12:05:30 AM
Last Grouped Work Modification TimeDec 10, 2020 08:02:01 PM

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