Franchise: the golden arches in Black America
(Book)
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither"--
Notes
Chatelain, M. (2020). Franchise: the golden arches in Black America. First edition. New York, NY, Liveright Publishing Corporation, a division of W. W. Norton & Company.
Chicago / Turabian - Author Date Citation (style guide)Chatelain, Marcia, 1979-. 2020. Franchise: The Golden Arches in Black America. New York, NY, Liveright Publishing Corporation, a division of W. W. Norton & Company.
Chicago / Turabian - Humanities Citation (style guide)Chatelain, Marcia, 1979-, Franchise: The Golden Arches in Black America. New York, NY, Liveright Publishing Corporation, a division of W. W. Norton & Company, 2020.
MLA Citation (style guide)Chatelain, Marcia. Franchise: The Golden Arches in Black America. First edition. New York, NY, Liveright Publishing Corporation, a division of W. W. Norton & Company, 2020.
Record Information
Last Sierra Extract Time | Apr 25, 2024 10:55:11 AM |
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Last File Modification Time | Apr 25, 2024 10:55:32 AM |
Last Grouped Work Modification Time | Apr 25, 2024 10:55:18 AM |
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100 | 1 | |a Chatelain, Marcia,|d 1979-|0 https://id.loc.gov/authorities/names/no2014133785|e author. | |
245 | 1 | 0 | |a Franchise :|b the golden arches in Black America /|c Marcia Chatelain. |
250 | |a First edition. | ||
264 | 1 | |a New York, NY :|b Liveright Publishing Corporation, a division of W. W. Norton & Company,|c [2020] | |
300 | |a 324 pages :|b illustrations ;|c 25 cm | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Introduction: from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion: bigger than a hamburger. | |
520 | |a "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither"--|c Provided by publisher. | ||
586 | |a Pulitzer Prize (History), 2021. | ||
610 | 2 | 0 | |a McDonald's Corporation.|0 https://id.loc.gov/authorities/names/n50000582 |
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650 | 0 | |a Franchises (Retail trade)|z United States.|0 https://id.loc.gov/authorities/subjects/sh2008121128 | |
650 | 0 | |a Business enterprises|x Purchasing|0 https://id.loc.gov/authorities/subjects/sh85018288|z United States.|0 https://id.loc.gov/authorities/names/n78095330-781 | |
650 | 0 | |a African Americans|x Civil rights.|0 https://id.loc.gov/authorities/subjects/sh85001935 | |
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776 | 0 | 8 | |i Online version:|a Chatelain, Marcia, 1979-|t Franchise.|b First edition.|d New York : Liveright Publishing Corporation, 2020|z 9781631493959|w (OCoLC)1135319515 |
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